Now that it’s officially November, it’s that time of the year that time of the year when I reevaluate what I’m doing with my work, both from a creative aspect as well as from as the promotional end of things. Part of that is how I represent my work here and in my website. Even though I understand the importance of having an up to date and informative website, I have to admit that I have not always been completely on top of mine.
I’ve decided that I must get on the stick with my website. To that end, I’ve started changing it. I’ve changed the way it functions, added an acoustic guitar backing loop and am adding portfolios that present a fuller retrospective of my work. For instance, I’ve added portfolios (with slideshows) that show fuller my Red Roof and Archaeology series. Before, you could only see current works and shows. I plan on adding more portfolios in the future to make this a much more informative and complete site. There are still other tweaks such as reformatting the resume and statements as the new site reads them differently but bear with me as I slowly make these changes.
This promotional end of this business is never a lot of fun and I think a lot of artists let it slide in favor of doing anything else. I know I have many times before. But artists are ultimately small business owners and have to take every aspect of their business seriously. I know that I am probably as cognizant of this as any artist but sometimes I lose sight of my personal responsibility for my own career. It takes these built in stops in the year to let me step back and measure and critique my performance from this end of the business. From there I can take steps to make necessary changes, such as the new look on the website. It probably won’t be the last change.
Time to get to it. Have a great day.