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Archive for March 30th, 2009

dos-equis-boringI kept seeing this ad on television for some time, kind of out of the corner of my eye, never really paying attention.  I never really even saw what product was being advertised.  All I would think as it was fading from the screen was, ” Why are they using a werewolf as a spokesman?”

Turns out it’s an ad for Dos Equis beer featuring this character as the Most Interesting Man in the World, a jet-setting, sword-fighting, arm-wrestling bon vivant whose personality is so magnetic that he can’t carry credit cards.

Who cures narcolepsy by merely entering a room.

Whose blood smells like cologne.

Whose beard is listed on his organ donor card.

Who has alien abductors ask him to probe them.

Who ends each ad with his catchphrase, “Stay thirsty, my friends.”

When I finally paid attention to the words of the ad I had to laugh.  It was goofy and offbeat and seemed to have little to do with the product.  But it eventually had me looking at it.  There’s something captivating to me about goofiness in advertising.  I appreciate the fact that they’re willing to be creative and not go with the obvious.  Like the  Caveman in the Geico ad  or the Snickers ads with the Viking, Pilgrim and Polynesian characters, it’s at least an attempt at making an individual identity.

Here’s one of the ads.  While you’re taking a look I think I’ll open a Dos Equis and have a Snickers.  Don’t laugh, it’s possible.

Stay thirsty, my friends…

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